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Keiji Muto is a Japanese retired professional wrestler and professional wrestling executive. He is known for his work as The Great Muta in World Championship Wrestling (WCW) and New Japan Pro-Wrestling (NJPW) during the 1980s and 1990s, and his runs in other Japanese, American, Puerto Rican, and Mexican promotions. He was the president of All Japan Pro Wrestling (AJPW) from 2002 to 2013 and representative director of Wrestle-1 (W-1) from 2013 to 2020.